Just for the taste of it??Jem: Most people know that Karl Lagerfeld lost a ton of weight by consuming nothing but diet Coke. Most people also know that Gidget and I lurv diet Coke. We don't drink it because it's diet. We drink it because it is the nectar of the Gods. There's nothing better than the sweet burn of a cold diet C. Yes, we know it's bad for us. Yes, we know there's aspartame in it. But, we could be addicted to worse!!

Mr. K has signed on to do a Coca Cola light campaign. And while CCL is the best thing you can get in France, it is in no way diet Coke. It has a completely different flavour.

I wonder if Coco Chanel feels this way about what Karl has done to her brand. That is to say, taking a very similar, but inferior product and shove it in the faces of Earth.

Maybe that's why Coco Rocha can't bring herself to actually drink it!!